Creative Management
To oversee and direct the creative aspects of projects, brands, or campaigns. Defining the creative vision, ensuring a cohesive look and feel across various mediums. To lead teams of creatives and collaborate with clients and stakeholders to bring concepts to life while aligning creative goals with strategic business objectives.
CLIENT: AT&T U-verse
Uguide Magazine for the AT&T
U-verse app was a massive project.
Being a bridge between AT&T management and agency creative, I worked closely with all stakeholders to ensure project deliverables were on time, within scope, and on brand.
In addition to hands-on art direction and design work, it took a small army of copywriters, designers, illustrators, art directors, developers, and coders to launch a new issue every month. We produced over 125 unique articles, activities, and games.
See the whole picture and take a look at the Media Kit
Each custom U-guide article, activity, or game had a thumbnail that would show up in the U-verse.com ecosystem.
