Art Direction
Meticulously crafting every visual detail—from color palettes and imagery to typography and layout—to tell a compelling story, evoke specific emotions, and ultimately, resonate with the audience. It’s the strategic bridge between an idea and its visual execution.
Photography
With you in mind, I’ll work closely with photographers (sometimes myself), set builders, stylists, and even talent to deliver on-brand photography for your business.
With an eye for colors and attention to details, you can be assured your images will shine and be purposefully shot to fit your marketing materials.
High-quality image altering and color correction & enhancement capabilities.
CLIENT: American Express
Over 40 catalogs for the merchandise group were produced.
CLIENT: USAA
“I find jewelry photography very satisfying. It’s all in the details, details, and more details.”
Catalog
From concept to press check, I know catalog production inside and out. Art, photo and copy will be developed with your business in mind, and with my printing background, you can rest easy and know final production will be seamless.
CLIENT: American Express
CLIENT: AAA Travel
Produced 3 consecutive years of the AAA Sojourns Travel Experiences brochure. Layout, design (including maps), and photography selection.
CLIENT: AT&T
AT&T consumer catalogs were produced from the ground up. Copy and concept, photographed on location and in studio, layout, and design.
Concept & Copy
When you work closely with copywriters and creatives long enough, their skills tend to rub off on you. Plus, waiting on copy can hold up my creative process. I’ve dropped in so many working headlines and dummy copy that I’ve become pretty good at writing myself.
CLIENT: Mauna Loa Macadamia Nuts
You may have seen this ad series in-flight on your way to Hawaii.
CLIENT: NetStream
Some of my favorite developed copy. The dot-com days saw a lot of companies fall. NetSteam, an IT infrastructure company, never made it off the ground.
CLIENT: AT&T
You’ll find a hidden network is in these ads too.
